Social Media Case Study 2
The Client: An established Engineering and Construction company.
The Challenge: Despite their technical expertise in the field, the company’s digital footprint was nonexistent. They struggled with sporadic posting schedules and content that failed to resonate with their audience, resulting in stagnant growth on Instagram and Facebook.
The Goal: To implement a consistent content strategy that revitalizes their online presence, drives meaningful engagement, and showcases their project capabilities to a wider audience.
Core deliverables:
End-to-End Video Production (Script, Shoot, Edit)
Commercial Photography & High-End Retouching
Visual Identity & Graphic Design
Cross-Platform Social Media Strategy
Performance Analytics & KPI Reporting
The Results: Within just two months, we were able to increase Instagram reach by over 40% and Facebook reach by over 60%!
How?
Implemented a vertical video strategy (reels/shorts) focusing on behind-the-scenes company culture
Utilized platform-specific ad targeting to reach key industry stakeholders and construction professionals
Shifted content mix to prioritize industry trends and employee spotlights, boosting organic shareability
Video Content:
Video Examples
Laser Centre
Educational Content
Nail Salon
Social Content
Permanent Jewelry
Social Content
Flow Water Commercials
Filmed and edited by Haley LaBute
How I Chill Commercial for Chill Yoga
Edited by Haley LaBute
High Hopes for LowEnd Documentary
Directed by Luis Jimenez - Editing and Sound by Haley LaBute
Wedding Photos
Wedding Photos
Wedding Photos
Engagement Photos
Wedding Photos
Wedding Photos
Lifestyle Shoot
Lifestyle Shoot
Headshots for Social
Motion Graphics & VFX Examples
Ideal Realty
Motion Graphics Promo Video
KUBRIC
Directed by Anthony Greco - Post Production VFX by Haley LaBute
SPARKWHEEL
Directed by Demetre Kalmantis - Post Production VFX by Haley LaBute
Full movie link: https://www.youtube.com/watch?v=RZOwCo7WxeE
AIRPNP
Directed by Jakob Skrzypa - Post Production VFX by Haley LaBute
Full movie link: https://www.youtube.com/watch?v=DP2spJeCKzo
Behind the scenes link: https://www.youtube.com/watch?v=nGo8_kE9gJc
Film Camp for Kids
Small reel of VERY cheesy VFX I did with the kids of "Film Camp for Kids", the summer camp that I worked at!
Film Camp for Kids YouTube link: https://www.youtube.com/channel/UCJqKJQYIWTTIulNoxXAPC0g
Social Media Case Study 1
The Client: Personal brand (@halenaw) - Gaming & entertainment niche.
The Challenge: Entering the highly saturated gaming market on TikTok with zero initial audience or brand recognition. The primary obstacle was overcoming the "cold start" algorithm barrier to gain visibility without the use of paid advertising or existing cross-platform traffic.
The Goal: To engineer a rapid-growth strategy focused on high-retention video hooks and trending audio usage. The objective was to drive viral reach and convert casual viewers into a loyal community of over 6,000 followers through purely organic content methods.
The Results: Through a dedicated focus on analytics and trend forecasting, the account achieved:
Rapid Growth: Scaled from 0 to 6,500 followers organically.
Viral Reach: Generated multiple viral videos (insert view count of top video, e.g., surpassing 100k views), significantly expanding brand awareness.
High Engagement: Cultivated an active community with consistent likes, shares, and comment interactions.